Diversatek Healthcare launched a revolutionary, patented product, MiVu®, for mucosal integrity testing. This innovation demonstrates Diversatek’s ability to streamline physician procedures while enhancing patient care. The MiVu® balloon probe and software detect esophageal changes in minutes, eliminating the need for further testing and follow-up. As part of a comprehensive product launch, marketing efforts included packaging, sales materials, digital marketing and trade advertising, technical product guides and nationwide events.
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